Unfortunately, social media is no longer optional.
(sorry i’m just the messenger.)
Small business founders spend an average of 6 hours every week DIY-ing their socials only to get 3 likes, no comments, and no new customers.
Hiring a freelancer sounds good until you're $1K out of pocket for a *checks notes* viral brainrot TikTok dance "strategy" ??
Everybody on LinkedIn won't shut up about how "transformative" and "revolutionary" AI is for small business marketing. Yet everything your chat spits out looks like a literal DSM-5 fever dream.
The good news: your vision is not the problem.
Moving it from a clear picture in your head to something that exists cleanly IRL is a whole other thing. A translation problem.
Finding language for things (especially new things) is a hard thing to do.
i just said “thing” four different times with four different meanings wtf.
A Brand Lexicon gives you personalized language for your thing so that what goes in the brief matches your brand and sounds like it came from your brain.
Translation: everybody’s finally on the same page (your direct reports, professional partners, and yes, the freelance social girlie) so nothing gets lost as you grow.
The first step to protecting your brand voice is finding it.
Translation Translation: you go back to working on your business.
Not in it.
A pleasure to have in class turned creative connector. Classical Humanities B.A. + M.S. in Marketing. The combination that didn’t make sense until I made it make sense.
Now translating for founders ready to go from leading execution to leading the vision.
Marketing for Human Beans.
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Come with a feeling, leave with words to fix it.
Informal + Informative | $75
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You Receive: a personalized Brand Lexicon to protect your voice.
I Receive: sandbox time with your business (channels, touchpoints, journeys, processes … everything) to find its missing language.
$2,500, but let’s chat first :)
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Keep my brain in your back pocket. For founders with ongoing needs, uncharted territory, or particularly squirrelly cases.
Full access to the lexicographer starting at $1,500/mo. 90-day terms.
